Run by manufacturers for manufacturers

How well are you promoting your business?

How well do you promote your business?  What else could you do? Come along to our interactive evening to discuss different aspects of marketing and PR to help bring in more business and raise your company profile.

We will be covering:

The Importance of Brand – even for SME manufacturing business in Yorkshire
Differentiation – why it is important for every business
Lead Generation – Strategy & Tactics
Where should I focus my efforts and investment? How do I determine what I really need?

The Marketing Centre will lead this session and if you have 10 minutes to spare you can review your current business performance by completing their online Marketing 360 health-check here 
 You will instantly receive a prioritised Action Summary, tailor-made for your business, which you can use to discuss at the event with one of their Marketing Directors.
For more info on the Marketing Centre click here

An introduction to what PR is (and isn’t!)

Scriba PR will lead this session covering

1.       Some advice to help define your story/point of difference (i.e. why you deserve to be in the headlines)
2.       An outline of some of the tools you could use to promote your business via PR
 For more info on Scriba click here 

Putting a price on value: value added sales techniques

The Lean Consortium will lead the final session covering

Sell more today: The Opportunity Grid – sell more of your products to more of your customers
Sell more tomorrow: New Products, New Markets, New Busines
If you can’t be the cheapest, be the best – Order Qualifiers and Order Winners
Don’t give it all away – put a price on Value
For more info on The Lean Consortium click here 

Followed by informal networking over a buffet supper
Date: Weds 13th June
Time: 5.30pm – 8pm
Venue: KITS, Brighouse (Junction 25 Conference Centre)

Take this opportunity to improve your marketing to bring in more business!